A former Army officer, Rich graduated from the United States Military Academy at West Point in 2009. He served five years in the Infantry, completing Air Assault, Airborne, and Ranger Schools as well as a combat tour to Afghanistan, where he led over 120 dismounted patrols and earned the Bronze Star and the Combat Infantryman Badge. After his service, Rich obtained his Master’s Degree in Exercise and Wellness from Arizona State University, where he received the Outstanding Masters Scholar, Teacher and Leader Award. He is the Founder of Liberty Performance Training in Phoenix, Arizona and Apricus Coaching Initiative, where he offers personalized support at the intersection of mental health, entrepreneurship, physical fitness, and psychedelic integration. An avid writer, reader, workout enthusiast, musician, and foodie, he lives on five acres outside Oklahoma City with his beautiful wife and three crazy dogs.